• Drive awareness through content, communities, and outreach
• Support brand positioning across LinkedIn, website, and campaigns
• Represent Niraaya in student and professional communities
Marketing & Strategy
• Design and test marketing strategies and growth experiments
• Identify target segments and acquisition channels
• Analyze performance and recommend improvements
Sales & Conversions
• Engage with inbound leads (DMs, emails, webinar signups)
• Support discovery conversations and follow-ups
• Assist in converting interest into program enrollments
Insights & Reporting
• Track leads, conversions, and engagement metrics
• Share weekly insights and learnings
• Contribute to improving offers, pricing, and messaging